This project was created under www.huddledesignstudio.com.
Kalinangan Youth Foundation Inc (KALFI)
Kalinangan Youth Foundation Inc., a non-government organization committed to empowering young women to reach their full potential and create meaningful societal impact, embarked on a journey of rebranding. They recognized that their current brand logo no longer resonated with their desired direction. In search of a powerful and impactful identity, KALFI engaged the services of Huddle, a specialized creative design agency renowned for their expertise in branding. This case study delves into the transformative process that KALFI underwent with Huddle, highlighting their objectives and the profound impact of the rebranding initiative.
Understanding the Objective
KALFI's primary objective was to establish a brand identity that authentically represented their mission and vision. They sought to convey their dedication to empowering young women, fostering personal growth, and fostering positive change within society. Recognizing the significance of a strong visual identity, KALFI turned to Huddle to craft a brand logo that would effectively communicate their purpose and resonate with their target audience.
The key to helping our clients in their rebranding journey is to empower them to maintain their brand even without 100% design support. Basically giving them the guidance, the tools, and the access to work around their brand materials.
The Transformation
In collaboration with KALFI, Huddle embarked on a meticulous rebranding process. Extensive research was conducted to gain a deep understanding of KALFI's core values, mission, and aspirations. Huddle's team of talented designers worked diligently to create a brand logo that encapsulated the essence of KALFI's objectives.
The new logo captures the spirit of growth, transformation, and empowerment that KALFI aims to instill in young women. Through thoughtful design choices, Huddle ensured that the logo reflected KALFI's commitment to nurturing creativity, igniting passion for knowledge, fostering genuine freedom, and cultivating a sense of responsibility translated into impactful service. The result was a visually compelling and resonant logo that authentically represented the organization's goals.
As the word kalinangan suggests, KALFI's aim can be understood well with their new logo. It aims to bring out the best in the youth; tap their creative potentialities; inflame them with passion for serious work and true knowledge; awaken their love for genuine freedom; and instill in them a sense of responsibility translated into a lively spirit of service.
Conclusion
KALFI's partnership with Huddle resulted in a profound transformation of their brand identity. The collaboration not only addressed the misalignment between KALFI's previous logo and their desired direction but also established a strong foundation for their future endeavors.
Huddle's expertise in branding allowed them to provide KALFI with more than just a visually appealing logo. They delivered a comprehensive brand identity that accurately conveys KALFI's values, aspirations, and commitment to empowering young women. With the new logo as a cornerstone, KALFI is now equipped to make a lasting impact on the lives of young women and society at large.
Design that is not meant to be designer-reliant.
With the main brand touchpoints done by the huddle, all design materials are thoughtfully made to make sure the marketing team of the organization can handle the creative workload after turnover.
Multiple templates were provided for KALFI -- presentation, certificate, social media posts, letterheads, and posters. Of course, resources for free fonts and royalty free photos have also been shared with KALFI to help them keep creative costs at a minimum, moving forward.
